And the Survey Says: Readers Value Bridges

Thank you, thank you. In January, we sent out a survey seeking your input on Bridges. We wanted to know if you were reading the newsletter, what you thought about the content and how you thought it could be improved.

We were astounded and appreciative when nearly 450 readers, approximately 10 percent of our subscribers, responded. We were even more pleased to hear that you enjoy Bridges and find it informative.

What else did we learn from the survey?

• Most of you, 73 percent, read every issue.
• Seventy-one percent of you have discussed an article with colleagues. Others have made photocopies of articles for friends.
• More than 40 percent have used web site links in articles to find out more information.

Interestingly, 64 percent of you would rather receive the printed version of Bridges than read it on our web site. And 51 percent have no interest in reading an electronic version.

What topics pique your interest? At least half said:

• small-business development,
• community development in urban areas,
• community development in rural areas,
• community development finance, and
• affordable housing.

Topics that did not receive as high a rating but still were of interest include predatory lending, financial literacy and regulatory issues.

What suggestions did you have?

Overall, we received more comments than suggestions for improvements. The majority of comments were complimentary, referring to the newsletter as informative and inviting to read. Suggestions included letting readers know how they can respond to articles, publishing more articles about bank involvement in community development, and featuring guest columnists from agencies or businesses.

Who reads Bridges?

The majority of readers are either in the financial services or community and economic development fields. The list also includes educators, government employees, businessmen and students.

Again, thanks to all who took time to fill out the survey. We now have a better idea about the kind of information our readers want. Your responses will guide future editions of Bridges and ensure it remains an effective communications tool.