Advertising: Dollars and Decisions (Page One Economics, Focus on Finance)

Consumers see or hear thousands of advertisements each day. The April 2017 issue of Page One Economics: Focus on Finance reviews advertising history and strategies ads use to create demand and influence consumer tastes and preferences.

Teachers: Visit the Reading Q&As in our Econ Lowdown Teacher Portal to find the teacher edition for this issue, to assign an online version of the student materials and to collect student scores on the questions. The materials are still free—but having them in the portal keeps students from accessing the answer key.

See the Page One Economics archive for more topics »

Keep your students in the know on timely economic issues with Page One Economics. Page One Economics provides a simple, short overview of a current economic event that offers students an opportunity to use close reading strategies. The Teacher’s Guide includes student questions and a teacher answer key, plus additional resources and lesson ideas for classroom, extra credit, or make-up assignments. You can subscribe via RSS feed or email.

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Education Level: 6-8 9-12 College Non-educators
Subjects: Personal Finance Current Events Economics
Concepts: Consumers/Producers Decision-Making Demand Incentives
Resource Types: Publication Lesson
Languages: English
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