Advertising: Dollars and Decisions (Page One Economics, Focus on Finance)

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Consumers see or hear thousands of advertisements each day. The April 2017 issue of Page One Economics: Focus on Finance reviews advertising history and strategies ads use to create demand and influence consumer tastes and preferences.

•  Teacher Edition (pdf)

•  Student Edition (pdf)

•  Student Edition (html)

•  Middle School Teacher Edition (pdf)

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Audience:   Middle School, High School, College, Consumers
Language:   English
Subjects:   Personal Finance, Current Events, Economics
Resource Types:   Publications, Lessons
Concepts:   Consumers/Producers, Decision-Making, Demand, Incentives