Our New Logo

Annual Report 2016 | Federal Reserve Bank of St. Louis

Economic Literacy for Life

The St. Louis Fed Soars into 2017 with a New Logo

James Bullard

The Federal Reserve Bank of St. Louis unveiled a new corporate logo in 2017, featuring a soaring eagle as the central image. The striking, contemporary eagle reflects the St. Louis Fed's orientation to the future and embodies the confidence that the public has entrusted in the Bank throughout its history, dating back to 1914. The new logo is only the third in the Bank's history. It serves as a bold symbol of the St. Louis Fed's core mission of promoting a healthy economy and financial stability.