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St. Louis Fed Gets New Face on the Web

Thursday, October 1, 1998

A visit to will reveal a fresh, improved web site for the Federal Reserve Bank of St. Louis. The St. Louis Fed rolled out the revamped, more user friendly site in August.

The new masthead shows images of the St. Louis Bank building, redesigned U.S. currency and a vault door, all surrounded by a black background. Smaller versions of the new masthead appear on every page of the site, allowing users to navigate more easily. Information on the site now is divided into six categories: general information, banking information, community affairs, economic research, education and publications.

"One of our main goals was to increase users' ability to find information quickly and easily," said Lora Holman, who manages the St. Louis Fed's site. "We feel that we have done that by utilizing newer web technology."

To help accomplish that goal, pull-down menus, which allow users to scroll down and instantly access subcategories instead of clicking to an index page, have been added. The new site also includes a "What's New" section, highlighting recent additions to the site.