Celebrate the Benefits of Direct Deposit

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Mark your calendars and join in the celebration of National Direct Deposit and Direct Payment Week, to take place May 15–19. Throughout this week, the Federal Reserve, NACHA, the U.S. Treasury and the ACH associations will partner with financial institutions across the country to heighten consumer awareness of the benefits of Direct Deposit and Direct Payment.

This year's campaign casts a special spotlight on Direct Deposit in order to attract new customers. Research shows that this product is more readily accepted by those who have never used electronic payments. Your institution can promote Direct Deposit Week using materials available through the Automated Payments Partnership (the Partnership), a 13-state alliance that conducts educational campaigns to increase the use of ACH payments.

To help you get started, they have assembled a kit that includes everything you need to conduct a successful lobby promotion for Direct Deposit, including fliers, teller tents and stickers, a poster and a continuous-loop video. This kit is free and contains colorful materials to catch your customers' attention as they conduct business in your lobby. Promoting Direct Deposit couldn't get any easier.

You also can order a promotional kit to offer to corporate customers. Similar to the package described already, this kit contains tools to help businesses educate their employees about the benefits of Direct Deposit. These resources may be the motivation many organizations need to start promoting electronic payments.

To preview these kits, visit the Partnership's web site at www.appartnership.org or call Cheryl McCarthy in St. Louis at (314) 444-8459. For more ideas on promoting National Direct Deposit and Direct Payment Week, check out www.directdeposit.org.