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Partnership Marketing Activities Resume

Partnership Marketing Activities Resume

The Automated Payments Partnership is launching another campaign this summer.

The Federal Reserve Banks of St. Louis, Atlanta, Chicago and Kansas City are working with Mid-America Payment Exchange and Southern Financial Exchange to promote direct deposit and direct payment to financial institutions, businesses and consumers.

Formed in 1996, the Partnership will work on educational and marketing activities for a third year.

With each campaign, the Partnership aims to educate the public on electronic payments through the media and public advertising. The group also offered statement stuffers, posters and teller tents to financial institutions for their marketing efforts.

This year's campaign will start with the distribution of direct deposit and direct payment marketing materials to all interested financial institutions.

The revised materials include the national direct deposit and direct payment logos, as well as new colors. They are available free in limited quantities.

Other advertising mediums under consideration this year are billboards, transit signs, business journal ads and airport advertising. We will use these tools to market direct payment in August and direct deposit in September.

The Partnership is always looking for new partners to join us in promoting electronic payments. If you are interested, contact Laura Vermillion in St. Louis at (314) 444-8946 or visit our web site at www.appartnership.org.