The first nationwide direct deposit promotion will take place Oct. 12-16. During this week, the Federal Reserve, the U.S. Treasury, the National Automated Clearing House Association and the regional ACH associations will work with financial institutions, companies and community organizations across the country to increase consumer awareness of direct deposit.
This will be the first time these organizations together have carried out such an extensive public education campaign on direct deposit. A variety of activities, including radio and television interviews, as well as advertising on billboards, buses and trains, will promote direct deposit for payroll, pension and Social Security benefits.
In addition, Oct. 14 will be National Direct Deposit Sign-Up Day, during which regional media and community-based events will heavily promote direct deposit.
Nationwide Direct Deposit Week is an opportunity for financial institutions to reap the benefits of shorter teller lines and lower payment processing costs by marketing direct deposit.
Here are some ways to become involved:
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Conduct lobby promotions Oct. 2, 5, 30 and Nov. 2 for customers depositing benefit and payroll checks.
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Join local government agencies and community organizations on National Sign-Up Day and set up tables at places, such as local community centers and churches, to pass out information on direct deposit, answer questions and sign up people for the service.
Free direct deposit educational materials are available for you to use, both through the District's Automated Payments Partnership campaign or the Treasury's Financial Management Service (FMS). Please contact Carrie Andert in St. Louis at (314) 444-8946 or FMS at (202) 874-6540.